Chrysler 1953 New Yorker: Meeting Customer and Reviewer Demands
There are several reasons behind the changes made with the Chrysler product line decades ago. This is especially true of the major changes the company made in 1953. What made this decade and the year “1953” special is the product line drops Chrysler made. The drop of several names from its product line was intended to lessen confusion among its customer base. Also, the company wanted to streamline its brand and increase company growth simultaneously.
Chrysler not only dropped a few names from its company’s automobile line but switch the names of some of the vehicles. Again, this was intended to help minimize confusion and the number of names to describe car styles in 1953. Actually, the Saratoga can be arguably the same as hte New Yorker in 1953. Least to mention, besides the New Yorker alone, Chrysler produced a total of 160,987 vehicles among its 4 car nameplates. Oher cars sold in 1953 under the Chrystler brand were as follows:
- New Yorker Deluxe V8
- New Yorker V8
- Windsor Six
- Windsor Six Deluxe
It seems as this is a short lineup. However, there are different series numbers for each car name for Chrystler in 1953. The series of cars under each car name helped to streamline the confusion among its customer base and critics alike. One remarkable fact about Chrystler’s vehicle series lineup is the use of its wheelbases. All of its cars, except for two subseries models, used a different wheelbase in 1953. The most expensive Chrysler New Yorker 4-door package in 1953 stands to have the bigger wheelbase. The highest-priced 1953 package for the Windsor Six had an equivalent wheelbase. The 1953 NewYorker’s history alone is a sure gem to know about!