In 1954, New Yorker Deluxe was at the top of its namesake series, above the Windsor Deluxe and New Yorker though below the Custom Imperial and Crown Imperial in the American First Family Cars of that time. It had a price of between $3,400 and 3,900 and still had the benefits of the most powerful of the 1954 Imperials hence getting higher sales than the cheaper Chrysler’s. It had a FirePower Hemi V-8 of 331-cu and highlights of a four-barrel carburetor, powerful air conditioner, cylinder head port, intake manifold, and exhaust manifold outlets.
It had a standard camshaft, double exhaust to add horsepower from 180 to 235, and torque from 312 to 330-lb.ft. The difference between the deluxe from the New Yorker and Windsor was, it was designed with a second full-sized crossbar in the grille, the front stone guard was also slightly taller and narrower. Other changes were a license plate, lights in the rear bumpers, and unique wheel covers. It incorporated some features from the New Yorker like front and rear armrests, horn ring, double tone broadcloth upholstery, and window control handles.
The Deluxe was a six-passenger four-door sedan and had a PowerFlite automatic transmission with standard power brakes. Chrysler would boldly state,”…literally billions of miles of driving by Chrysler owners have proved this is unquestionably the most efficient, most powerful, greatest performing engine in any standard production car in the world today.” The PowerFlite transmissions gears had a 1.72.1 torque ratio that’s the first gear and the torque converter had a ratio of 2.6.1 which gave the PowerFlite a torque increase of 4.47.1 when in the Drive start position. This ensured an exceptional swiftness since it was greater than any other automatic transmission.