Chrysler’s popularity in making post-war cars in the 1950s was highly attributed to the head designer Virgil Exner. His designing techniques were influenced greatly by the making of Italian firm Ghia, the iconic was nearly the same but the forms had a touch of his signature where he introduced the ‘forward look design in the 1955model year which continued through 1963. The models had some specific characteristics such as tail fins, low rooflines, and slim dynamic features. The company was brought amongst the top in 1957 when Exner introduced the second ‘forward look’ design which was advertised with the ‘Suddenly, it’s 1960’ slogan.
Chrysler model in 1959 incorporated the entry-level Windsor which still retained a Dodge chassis that had a wheelbase size of 122 inches. It was available in many body styles just like those of the New Yorker at the top of Chrysler’s line. Besides these two models, was the Saratoga series which was a mid-priced model available as a sedan, 2-door hardtop, and 4-door hardtop. The 300E was the low selling car in the Chrysler line, it was powered by a 413 cubic-inch engine which produced a horsepower of 380. It was available in two body styles; a hardtop coupe, and convertible, with low sales of under 700 units a year.
Chrysler New Yorker had a lower price than the 300E but was at the top of the Chrysler line model. Prices ranged between $4,420 and $5,200. The most popular body style was the four-door, the Sedan made 7,792 units that were sold, and the four-door hardtop sales were 4,805 units. Sales of the two-door hardtop were 2,435 units and the convertible with the least sales of 286 units. After the introduction of the station wagon in the Chrysler line, the New Yorker sales were 1,008 vehicles amongst which 444 were the six-passenger design.