Chrysler was willing to convert the then market from a dealer’s-oriented market to a consumer’s kind of market. The car was made from a buyer’s perspective, that is, a financially affordable car, the buyer’s appreciated Chrysler’s reputation for innovation and the cars were more durable and would last more than their competitors in the industry.

The Chrysler New Yorker was an automobile design which was the brand’s best model since the 1940 to 1996.In 1938 was a brand called “New York Special” and the “New Yorker” first appeared in 1939  which created a reputation for Chrysler as a maker of upscale models that were equipped above the other brands in the market such as the Ford, Chevrolet and Dodge. The New Yorker was the longest-running American car nameplate until 1996.

The cars were flashy with front fenders with body and rear fenders. The popularity of the car was to do with its engineering considering its boxy lines. The new Chrysler 331 V-8 had a hemispherical head combustion chamber. The heads had an aim of achieving a volumetric efficiency and an outstanding performance, based on a lower compression ratio which would enable the consumption of lower-octane fuels that would produce more power than same sized non-hemis or even higher compression.

The hemi was used in competition ranging on the Mexican Road Race and at National Hot Association dragstrips, Le Mans and the stock oval car tracks. The models used a transmission named Fluid drive and would require much power from the flywheel before entering the road below 10mph. It was fine and did not require changing of gears while on the way. It consisted of four front speeds instead of the normal three set-ups in double ranges. The clutch pedals were used at all times transmission was shifted between reverse, power or driving.